DESIGN MEANSFrom 2016 to 2020, I ran Press Esc to Exit, a creative studio where design and research were approached thoughtfully, with creativity closely tied to ethical values. After gaining experience in the commercial sectors of the art world and advertising, I shifted my focus toward non-profit and socially responsible projects, centering on equity and inclusivity while nurturing creativity and authenticity through self-expression within local communities.

This approach encouraged experimentation and moving beyond conventional methods often seen in professional contexts, where solutions are sometimes shaped by internal perspectives or established frameworks. By focusing on real-world contexts and needs, I explored alternative modes of expression through participatory projects that emphasised human-centred design and new forms of immersive storytelling.

In collaboration with the local not-for-profit project Hackney Roots, as well as social enterprises, cooperatives, and other local actors, these projects encouraged communities to take an active role in the creative process. For example, The Re:Generation Project, a festival of collective action, and Africa Week, a cultural festival, were both curated by participants, with everyone invited to contribute events. Alongside this, I facilitated painting workshops where participants created artworks to be showcased during live music events.
“I must create a system, or be enslaved by another man's.
I will not reason and compare: my business is to create.”
William Blake
GROWING CONNECTIONSHackney Roots is a not-for-profit project aimed at fostering natural connections between people and their work, as well as businesses and their communities. Founded in 2015 by Marc Gosschalk, it has developped and supported a network of organisations driven by passion and compassion, quickly becoming a leading agent for social enterprise and community engagement in the borough.
Operating as a social enterprise, it was founded with the awareness that the business world often leads to unnatural behaviour, and that greater alignment with our passions and values benefits employees, businesses, and communities alike. As part of the Hackney Social Enterprise Partnership, advising Hackney Council, the organisation has provided consultancy services supporting community collaborations designed to inspire, offer opportunities, and support individuals interested in alternative business models and activities.







WHAT COLOUR IS JAZZ?A project with artists residents of Submit to Love Studios, from Headway East London, a charity offering services to brain injury survivors.VIEW PROJECT






CELEBRATING AFRICA DAY ON
THE STREETS OF DALSTON
Festival brought together by an 
open grassroots collective.
VIEW PROJECT




















A FESTIVAL OF COLLECTIVE ACTIONA diverse program designed for the benefit 
of the community, created by a stellar cast of 
social enterprises, local businesses, 
and dedicated volunteers.
VIEW PROJECT
















A FUSION OF 
INTERNATIONAL SPORT & CULTURE
A 17-day festival running alongside the rio olympics
PARTNERSGILLETT SQUAREWith a real public space in London, the Gillett Squared team work together to create activites and events to invite all potential users into the square to meet and interact with each other. HACKNEY CVSLocal services empowering local charities and community groups to develop sustainable and financially viable solutions to the long-term challenges facing City and Hackney residents.HACKNEY CO-OPERATIVE DEVELOPMENTSSupporting local nonprofit organisations to help find solutions to health & social inequalitiesVORTEX JAZZ CLUBThe Vortex Jazz Club is one of the UK’s premier jazz venues, a not-for-profit business with a mission to programme affordable top-class live music and to positively impact the local community by contributing to its cultural vibrancy.PAUL HAMLYN FOUNDATIONA foundation with a mission to be an effective and independent funder, using all resources to create opportunities and support social change, partnering with inspiring organisations and individuals to put them at the heart of leading change and designing solutions to overcome inequality.HEADWAY EAST LONDONHeadway East London is a local charity supporting people affected by brain injuryEVERPRESSAn online store on a mission to support independent creativity in a sustainable way. Empowering grassroots creativity  by providing easy access to t-shirts design, print and sales. URBAN MBAUrban MBA is London's top edtech business hub. Located in the city center, the space empowers education entrepreneurs to start, grow, and thrive.AFRICA FETEAfrica Fête is a 40 years old international festival promoting cultures and languages of all of Africa.
CHATS PALACEHackney Community Arts Centre supporting a wide variety of music, comedy, theatre, dance, carnival, disability arts, photography and other art and social initiatives for over 35 years.DANDY VAGABONDSFounded in New York in 2007 by creative leader and content strategist Claudine Boeglin, Dandy Vagabonds specialises in brand communication and web development.
The name is a tribute to artists and auteurs investigating realities and fictions through place-based research, anthropology, photography, and critical thinking. 
BOOTSTRAP CHARITYBootstrap Charity is a workspace and business-led charity that promotes responsible business as a way to address inequality in Hackney.