DESIGN MEANSFrom 2016 to 2020, I ran Press Esc to Exit, a creative studio where design and research were approached thoughtfully, with creativity closely tied to ethical values. After gaining experience in the commercial sectors of the art world and advertising, I shifted my focus toward non-profit and socially responsible projects, centering on equity and inclusivity while nurturing creativity and authenticity through self-expression within local communities.

This approach encouraged experimentation and moving beyond conventional methods often seen in professional contexts, where solutions are sometimes shaped by internal perspectives or established frameworks. By focusing on real-world contexts and needs, I explored alternative modes of expression through participatory projects that emphasised human-centred design and new forms of immersive storytelling.

In collaboration with the local not-for-profit project Hackney Roots, as well as social enterprises, cooperatives, and other local actors, these projects encouraged communities to take an active role in the creative process. For example, The Re:Generation Project, a festival of collective action, and Africa Week, a cultural festival, were both curated by participants, with everyone invited to contribute events. Alongside this, I facilitated painting workshops where participants created artworks to be showcased during live music events.