How important are artisanal know-how and local production to you, and why? I value making in London for a few reasons. First, environmentally, I can collect my orders without having to ship them, or at the least, ship them a very small distance. As well, I value the relationships I have been building with my production studios over the past few years and it has been so handy to be able to visit their factories within an hour in case a problem arises or my input is needed. I also value the knowledge and taste my local producers have. They are connected to the city and the contemporary drive of fashion in London. They manufacture quality clothing, but also have a finesse for the small details and how those impact the overall look of the garment. Everything is made with passion, by myself and my suppliers. We are all proud of what we do, and it shows!

As for artisans, I am mesmerized by their ability to perfect techniques and craft. I see it almost as a practice of zen buddhism - the work is meditational. The knowledge that is passed down from generation to generation is of so much value, and I absolutely believe this should be celebrated and preserved. Yes, we can automate a lot of things now but, as with analog technology (records, film cameras), it seems we still cannot automate the perfection of human imperfection.